Larry Goddard

Larry Goddard (Founder, President) is President of The Parkland Group, Inc., a leading turnaround, performance improvement and interim management organization, based in Cleveland, OH. Larry founded The Parkland Group in 1989. He has and has over 30 years management and advisory experience, helping hundreds of organizations throughout North America to dramatically improve their performance. Larry was born and educated in South Africa. He is a Canadian Chartered Accountant, a Chartered Business Valuator and a Certified Turnaround Professional.

From 1982 to 1990, he was President and CEO of WACO International, a national manufacturer and distributor of construction equipment and supplies headquartered in Cleveland, OH. At Waco, Larry led the acquisition of eight companies. Revenues grew from $8 to over $100 million, with substantial losses turning into annual profits exceeding $5 million. Larry was also Deputy Chairman and a director of Waco's publicly traded parent company, Waco Kwikform Ltd. Prior to joining Waco, Larry was a supervisor at Price Waterhouse in Canada, and later founded Goddard Franklin Management Consultants, Inc.

Larry's experience includes business performance and profitability improvement, managing high growth businesses, turnarounds, workout and interim management. He has extensive experience in manufacturing, distribution, retail, service, mining and construction businesses. He has been actively involved in many bankruptcy cases in numerous roles including advisor to the debtor, advisor to creditors committees, court appointed trustee, and investment banker.

Larry is the inventor of Parkland's "SOAR to Strategic Excellence™", a revolutionary one-day program that measure business health, and helps them achieve significant improvements in profitability.

Larry is the author of Corporate Intensive care: Why Businesses Fail And How To Make Them Succeed [1993], and co-author of The Turbocharged Company: Igniting Your Business To Soar Ahead Of The Competition [1995], and Top Down Vision and Bottom Up Management [2002], which focuses on improving business value and success via collaborative management.

Larry is a member of the board of directors and the audit committee of NASDAQ traded Energy Focus, Inc. He was a member of the board of directors, chairman of the Nominating & Governance committee and a member of the Audit committee of publicly-traded Oglebay Norton Inc. until its sale in early 2008, and currently serves on numerous advisory boards. He is a member of the World President's Organization and the Turnaround Management Association. As a recognized industry expert, he is frequently quoted in the media, including the Wall Street Journal.

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